DUPAR & COMPANY
Marketing Strategy • Social Media Management • Sales Enablement
As Marketing Director at Dupar and Company, I developed marketing strategies that boosted brand visibility and engagement. I created content for websites, social media, e–commerce platforms and sales team to enhance online presence and community, and win top clients.
Summary
Leadership & Marketing Strategy
Led cross-functional communication with department heads to align marketing strategy with business objectives, resulting in record yearly sales for the catering team.
Led retargeting campaign for mobile catering platform achieving 650% YoY sales growth, greatly exceeding 200% target.
Social Media
Utilized data-driven insights to optimize social media presence and revitalize inactive social media pages, strengthening customer engagement and increasing traffic to restaurant.
Enhanced brand presence and engagement by cultivating and adhering to brand guidelines; created captivating print and digital collateral including menus, postcards, social media posts, and winning custom proposals for top clients.
Leading Caterers of America Conference
After leaving Dupar and Company, I returned to assist in Marketing efforts for the LCA conference in November 2023.
I produced and edited a video interview for Lisa Dupar Catering in collaboration with D2 Hospitality promoting the significance of the conference. The post resulted in significantly higher viewership than other recent content for both companies with over 4,500 views, 216 likes, and produced significant messages and shares
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I also performed on-site social media coverage and photography for 2 evenings of events
PHOTOGRAPHY
